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Sunday
Dec132009

Translating 2010 predictions into Menu of RE Consumer Savings

Couldn't wait to read Pat Kitano's blog post, Media Predictions for 2010, and fired off the comment below just as quickly after reading his list bullet point list below:

  1. Community Engagement will become the Driver of Local Media
  2. Mobile + Local advertising = Penny Saver 2.0
  3. Mobile + Advertising + Pubsubhubbub = Alert systems
  4. Advertising as Content
  5. Everybody becomes a marketer, and some will become sales closers
    1. Everybody can become a traveling sales person
  6. Virtual socializing and Webinar ubiquity
  7. The grass roots Web
  8. The stream is more important than website
  9. Curation is the new syndication
  10. A new era of open social media (the adjective “social” will soon be redundant)

COMMENT:  Thanks for sharing your vision of new ways for consumers and professionals to collaborate on the creation of real-time content and money-saving coupons in the coming year.  Is a folksnomy of real estate related savings already beginning to emerge?  If so, is there an open directory already online.  The Real Estate Cafe is eager to experiment with some of the links you've suggested, and collaborate with other money-saving business models and innovators to deliver billions of dollars in savings annually to home buyers and sellers. (We're already begun experimenting with the hashtag #recoop hoping other discount / coupon publishers will do the same.)

Maybe we should set a common goal of delivering enough location specific coupons that any home buyer can save at least as much as the $8,000 tax credit after it phases out next Spring.  The Real Estate Cafe's own goal is to deliver three times that amount as we blogged / Twittered recently, and proposed in a TweetUp at #nar09 (with featured speaker Tara Hunt, @missrogue) entitled, "Is Real Estate ripe for VRM?"

Do you see a "Menu of RE Saving Coupons" emerging from within the industry or consumer-centric media companies and fourth parties, hyper-local or national, as some in the #VRM (Vendor Relationship Management) community predict?   I'd love to see a national network of locally organized homebuyer clubs to aggregate discounts that make sense for consumers AND vendors because they benefit by reduced marketing costs.

Ideas and feedback welcome! Anyone want to participate in an adhoc webinar to brainstorm?  Pat's already got one planned for Friday, December 18 at 10:00am PST / 1:00pm EST for anybody interested: https://www2.gotomeeting.com/register/267040507

Reader Comments (5)

Posted in response to thread unfolding on
Media Predictions for 2010 | http://bit.ly/2010predictions

Pat,

I like your proposed solution above, and am eager to collaborate with other money-saving business models to pool consumer savings, both for home buyers and sellers, through the kind of real-time Twitter streams that your BreakingNews template would enable and / or other possible solutions.

Some "fourth party" partners may come from outside the traditional real estate industry, as suggested in my own blog post in response to your predictions:

Translating 2010 predictions into Menu of RE Consumer Savings
http://bit.ly/RESavingsMenu1

Although not location based yet, Mint.com already has an impressive "content stream" (your 8th prediction) demonstrating how a fourth party can act as a "curator," (your 9th prediction above), for money-saving, money-making opportunities. Eager to hear how @Mint responds to the Tweet below, and invite your reader's response as well:

@Mint HOMEBUYER CLUBS Want 2 create #realestate version of http://www.mint.com/blog/twitter/ See http://bit.ly/RESavingsMenu1 #recoop #reVRM
http://twitter.com/RealEstateCafe/status/6664999848

If anyone responds on Twitter, please use hashtags #recoop #reVRM , and feel free to join or follow Twubs using the same hashtags:
http://twubs.com/revrm
http://twubs.com/recoop

December 14, 2009 | Unregistered CommenterRealEstateCafe

Comment on blog post:

Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones
http://goo.gl/uNQs

Chris,

The comment trail on your blog post above suggests that tech-savvy home buyers are already ahead of listing agents, so

(1) why limit your vision to a broker-centric flow of information,

(2) why limit notifications to properties already on the market, or

(3) individual real estate listings when there could be a "Menu of Savings Opportunities" delivered through a platform like http://www.xtify.com

See blog post above:

Translating 2010 predictions into Menu of RE Consumer Savings
http://bit.ly/RESavingsMenu1

Josh of http://www.xtify.com, I'd love to be included in any site demos you make to the real estate industry and would be willing to help organize one!

March 11, 2010 | Unregistered CommenterRealEstateCafe

@PMAdvice Thnx 4 post re Geo-Fencing in #realestate & intro to @xtify My comment re C2C opportunity> http://goo.gl/uNQs #DIY #FSBO #reVRM

March 11, 2010 | Unregistered CommenterRealEstateCafe

Real estate blogging encourages a culture and principle of RESPECTFUL debate. Great stuff as usual…. Thanks for this.

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July 8, 2010 | Unregistered CommenterPatrick Jeary

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